Gen Zers

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Generation Z are regarded as the first true digital natives after growing up surrounded by smartphones and digital devices. Photograph: iStock

They are the new rulers of the world, making up over 50 per cent of the global population. Generation Z – roughly defined as people born between 1995 (...)

Future Labs is a Gen Z consultancy business providing futureproofing to brands across the UK and Ireland

“I suppose it was fairly serendipitous that I came across an article about Harry Beard in December of 2017. I sent him a message to see if he would ta(...)