Betty Crocker

3 results

Margaret Atwood: ‘I’ve often wondered about wartime knitting groups. What were they for, really?’ Photograph: Marta Iwanek/Toronto Star via Getty

As the first World War dragged on, volunteer women’s groups of all kinds formed in aid of the troops in the trenches: bandage rolling, preserved foods(...)

Children help Cynthia Erickson decorate a lemon blueberry cake she made from a boxed cake mix at her home in Tanana,  central Alaska. People customise cakes with Sprite, rum, sea gull eggs and other available ingredients. Photograph: Ruth Fremson/The New York Times

In a modest boardinghouse on an Alaskan island just 30 miles across the sea from Russia, a handwritten order form hangs on the refrigerator. There are(...)

“If I ask you up front would you like to buy this [game] you would say no. But at the moment of slight arousal and interest your behaviour changes. You are invested,” says econimist Dan Ariely, who was in Dublin this week to address the StartupOnomics summit.

In the 1950s General Mills ran into problems selling its Betty Crocker instant cake mix. Nobody wanted it. The cake tasted good but the “just add wate(...)