Fulfil Nutrition chief executive Brian O’Sullivan, who has announced that he will leave the company later this year.  Photograph: Aidan Crawley

Industry veteran Brian O’Sullivan is stepping down as chief executive of fast-growing snacks group Fulfil Nutrition. The move comes as a surprise, th(...)

Brian O’Sullivan,  CEO of Fulfil Nutrition. ‘For me to hit the jackpot means to be the number one snack bar brand in Ireland and the number one in the UK and the number one in the US.’ Photograph: Aidan Crawley for The Irish Times

It all comes down to taste. When Fulfil first launched its protein-rich nutrition bars in early 2016, the outlook for the brand was quite modest, say(...)

Fulfil’s entry to the market in 2016 came as traditional snacks found themselves centre-stage in discussion about health and nutrition

Disruption is the buzzword in today’s business environment. Every start-up wants to be that company that fundamentally changes how their industry oper(...)

Fulfil has been doubling its sales each year and industry sources expect it to deliver consumer sales of close to €100 million this year.

US confectionary giant Hershey has taken a significant minority stake in fast-growing Irish snack brand Fulfil. The move is seen as part of a strate(...)