Alan Cox

20 results

Google chief business officer Philipp Schindler apologised to advertisers, saying Google would take “a tougher stance on hateful, offensive and derogatory content”

Core Media, Ireland’s largest buyer of advertising, has suspended its business with Google and YouTube over fears that ads are appearing alongside ext(...)

Virgin Media, which owns the channels TV3, 3e and Be3, is now “a serious competitor” to RTÉ in the fight to win share of advertisers’ budgets, said ad-buying agency Core Media.

RTÉ and TV3 will be locked in a more even battle for commercial revenues this year as both broadcasters compete in a television advertising market exp(...)

Core Media chief executive Alan Cox: Advertising hasn’t proven its worth in the boardroom. Photograph: Conor McCabe Photography

Boardrooms have ignored the importance of marketing to the growth of businesses – but it is up to marketers to prove their worth, according to a new r(...)

Core Media chief executive Alan Cox: “We have all revised our growth figures down vis-a-vis the beginning of the year”

Print, radio and television advertising revenues for 2016 will be sharply below what was forecast at the start of the year, with the Irish print marke(...)

Alan Cox: ‘Some sites resemble a Las Vegas strip, they’re so cluttered with ads.’ photograph: conor mccabe

What should the Irish media and marketing industry do next? Micropayments for news articles, shorter online video ads and a more modern way of measuri(...)

For advertisers, time is money in a quite fundamental way. Brands buy time from broadcast and online media owners, and they do so in standardised chunks

The concept of finite time is something with which we all must grapple in life, whether you’re stuck in a sealed editing suite whittling down the worl(...)

Alan Cox: believes marketers missed an opportunity to innovate when they really should have been innovating – during the recession

The marketing industry is “slow-moving”, “conservative” and too hesitant to take risks, says Alan Cox, chief executive of Core Media, the largest medi(...)

Alan Cox, chief executive of Core Media Group. Photograph: Conor McCabe.

Core Media Group, the largest media-buying agency in the Irish advertising market, has been appointed to run the ZenithOptimedia franchise in Ireland,(...)

Advertising ’has a critical role in underpinning the media sector in Ireland,’ Minister for Communications Pat Rabbitte said.Photograph: Brenda Fitzsimons / The Irish Times

Every €1 spend on advertising generates on average €5.7 for the Irish economy, a new report has found that. Advertising makes up almost two fifths (38(...)

Broadcaster Pat Kenny: He spanned both entertainment and current affairs, though he was  more suited to the latter

Pat Kenny was, for many years, the perfect man for RTÉ and theirs was a 41-year-marriage with more ups than downs. He spanned both entertainmen(...)

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