Supermac’s  managing director Pat McDonagh has  accused McDonald’s of ‘trademark bullying’

Irish fast food retailer Supermac’s has stepped up the brand war with McDonald’s with managing director Pat McDonagh calling on the EU regulator to ca(...)

Supermac’s Pat McDonagh said that McDonald’s has registered a string of trademark names using the ‘Mc’ prefix, such as McKids, McHome, McWallett, McInternet, McNoodle and even McMór in Ireland. Photo Sam Boal/RollingNews.ie

Pat McDonagh has stepped up the brand war with McDonald’s with the Supermac’s managing director calling on the EU regulator to cancel the use of the B(...)

Supermacs boss, Pat McDonagh (above) confirmed this week that the withdrawal of the Australian tradmark application is purely tactical and that a fresh revised application will be lodged in the next two months.

Supermacs has withdrawn its application to register its brand in Australia in the latest twist in its brand war with fast food giant McDonalds. At t(...)