To carry the Guaranteed Irish symbol businesses must ‘provide quality jobs including fair working conditions, professional development and long-term employment’ in Ireland.

In the mid-1970s the Irish Goods Council rolled out a Buy Irish initiative with a view to encouraging people to shop locally. The Big G started appear(...)

Guaranteed Irish chief executive Bríd O’Connell said people have a “nostalgic feeling” for the symbol. Photograph: Marc O’Sullivan

Guaranteed Irish has begun a push to triple its membership by the end of 2020 as part of moves to reinvent itself beyond its beginnings in the 1970s (...)