Cupertino

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Tim Cook, chief executive officer of Apple Inc, speaks during an event at the Steve Jobs Theater in Cupertino, California on September 12, 2018. Photographer: David Paul Morris/Bloomberg/Getty

A sudden, striking influx of glamorous non-techies at a tech hub in California. Grumbles about NDAs. Excited, surreptitious glances. Gossip about disr(...)

Name a more iconic trio: Apple chief executive Tim Cook, Oprah Winfrey and Steven Spielberg. Photograph: David Paul Morris/Bloomberg

Image of the week: Apple’s Showtime A change of scene this week for Hollywood A-listers, as they headed north from Los Angeles to Cupertino and the l(...)

Tim Cook, Apple’s chief executive, announcing the company’s new streaming services at the Steve Jobs Theater on the Apple Park campus in Cupertino, Calif.. Photograph: Jim Wilson/The New York Times

Apple unveiled new services at a star-studded event in California, including its long-awaited TV service, a new subscription news service and an Apple(...)

 Tim Cook’s latest bet is that an acceleration in cord-cutting and the proliferation of streaming services has created a new role for Apple as aggregator

Steve Jobs told his biographer in 2011 that Apple had “finally cracked” a winning formula for television. But eight years later, his successor Tim Coo(...)

Three new iPhones are expected to debut, including one with a supersized screen and a more affordable model that uses cheaper materials, such as a lower-resolution LCD display

Apple is expected to unveil a bumper collection of upgrades to its iPhone, iPad and Watch at its next launch event, which has been scheduled for Septe(...)

Sitting in a windowless room in Apple’s Cupertino HQ in California in September 2014, Bono has just pressed the switch that has made U2’s Songs of Inn(...)

The $1,000  iPhone X. Photograph: Josh Edelson/AFP/Getty Images

So, as was widely predicted, the new iPhone X is to cost a whopping $1,000. To be precise, the handset will cost $999. Because, you know, if Apple ch(...)

Chief executive Tim Cook: in a departure for the tech giant, Apple is expected to spend $1bn on original entertainment content. Photograph: David Paul Morris/Bloomberg

Apple plans to spend $1 billion on original entertainment over the next year, the Wall Street Journal has reported, with sources telling the newspaper(...)

“Apple Park is Steve Jobs’s last, posthumous, hurrah; as a vanity project it is roughly on a par with Nicolae Ceausescu’s People’s Palace in Bucharest.” Photograph: Robert Galbraith/Reuters

A giant spaceship has landed in Cupertino. This summer, 12,000 Apple employees will start to move into this great disc of a building, which has been e(...)

Apple’s automotive research project has been under way for more than two years, but it is unclear how soon any product will emerge

Apple has been granted a licence to test autonomous vehicles in California, marking the public launch of its race with Uber, Alphabet and Tesla to def(...)

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