Xiamen Air

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Chinese industrialist Li Jinyuan  brought 6,400 of his employees on holiday to France in May – a trip that cost more than €13million – where they formed a record-breaking ‘longest human phrase’, reading ‘Tiens’ dream is Nice in the Côte d’Azur’. Photograph: Valery Hache/AFP/Getty Images

It starts with a pennant flag held aloft by a scarily enthusiastic twenty-something tour guide, skilled in speaking high-tempo Mandarin without pau(...)