WPP

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Digital advertising is expected to grow by up to 15 per cent this year. Suppliers of print inventory and advertisers “need to move faster” to take advantage of increased mobile penetration, say industry analysts. Photograph: Kim Hong-ji/Reuters

The Irish advertising market will emerge from recession in 2014 and grow for the first time in five years, according to forecasts by consultancy firm (...)

Chief executive of advertising giant WPP Martin Sorrell. Photograph: Monika Graff/The New York Times

WPP Plc, the world’s largest advertising company, said first-half sales increased 7.1 per cent on stronger growth in the UK and North America, helping(...)

Kate O’Brian,  president of Al Jazeera America.  Photograph: Al Jazeera America via the New York Times

Al Jazeera launches its around-the-clock cable news network in the US today, testing whether the Middle Eastern media group can break through American(...)

Maurice Levy (left), Publicis chief executive, and John Wren, head of Omnicom Group react after signing the merger documents in Paris

For years, the advertising business has been spurred by the Madison Avenue mythology of small independent shops coming up with the snappy catchphrase (...)

The media and health care sectors have outperformed the market this year, with the STOXX Europe 600 media index up 17 percent and the STOXX Europe 600 health care index up 14.4 per cent, while the FTSEurofirst 300 is up 6.9 per cent. Photograph: Lucas Jackson/Reuters

European stocks rose today as a flurry of big mergers and acquisitions deals boosted sentiment and helped the market bounce back after a two-session d(...)

Maurice Levy, chief executive officer of Publicis Groupe SA and John Wren, chief executive officer of Omnicom Group Inc., shake hands after signing the merger deal in Paris yesterday.

Publicis and Omnicom have confirmed plans for a merger of equals that would create the world’s largest advertising and marketing services group by (...)

US Federal Reserve chairman Ben Bernanke testifies before the Senate banking committee in Washington DC yesterday. Photograph: Win McNamee/Getty Images

Stock markets around the world extended their rally yesterday as investors felt reassured the Federal Reserve would unwind stimulus measures with care(...)

Jonathan Cloonan created Dr You, a TV show in which 25 per cent of the content suggested people should use a particular pharmaceutical brand

New media is changing the face of advertising, with evolving technology forcing agencies to re-think how and where they advertise. While(...)

Fernando Torres scored 81 goals in 142 games for Liverpool FC. In 2011, he was sold to Chelsea for a rumoured £50 million and paid a reported £(...)

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