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Premier said to support the demand growth in Mr Kipling, it would launch a new range of ‘Signature’ cakes in the second quarter. Photograph: Chris Ratcliffe/Bloomberg

Bisto gravy and OXO cube maker Premier Foods reported higher group sales in the first quarter as its Mr Kipling cakes and Batchelors brands benefitted(...)

Angel Delight is one of Premier Foods’ smaller and historically less heavily invested brands

Angel Delight is making a comeback half a century after the whipped dessert first hit the shelves. Sales of the brand jumped 30 per cent over the six(...)

The dinner table remains so laden with brand messages, it’s in danger of collapsing.

The family that breaks bread together, stays together, and more importantly, keeps buying bread. More than 30 years after the first Oxo Mum ad hit (...)

Lynda Bellingham, who has died aged 66, played many roles during her five-decade professional career, but became synonymous with one. “Being a mum mak(...)