Nintendo

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The Nintendo Switch.  Photograph: Kiyoshi Ota/Bloomberg

Have you heard of the Nintendo Switch? If not, you soon will. What is it? In case you missed it, the Nintendo Switch is the games company’s follow (...)

Nintendo’s pricing of its new game console Switch resulted in Nintendo shares ending at a two-month low after falling as much as 6.3 per cent. Photograph: Kim Kyung-Hoon/Reuters

Nintendo on Friday priced its first console in about four years above market expectations, disappointing investors and clouding its prospects of winni(...)

Photograph: iStock

Nes classic mini When Nintendo announced plans for a teeny tiny version of its NES console with 30 classic games loaded on to it, we all went nuts. T(...)

The title screen of Nintendo’s Super Mario Run mobile game. Nintendo plummeted in Tokyo after Super Mario Run got  lukewarm reviews. Photograph: Takaaki Iwabu/Bloomberg

Nintendo’s debut game for smartphones is turning out to be anything but super. Since its release for Apple devices on Thursday, Super Mario Run has sh(...)

Barbie’s back: the former monoethnic doll  is now available in 23 multicultural variations, with eight skin tones

Christmas is coming: an event as exciting for the toymakers hoping to fill stockings with this year’s hottest new playthings as it is for the children(...)

Super Mario Run is widely estimated to be the best-selling game franchise ever. Photograph: Kazuhiro Nogi/Getty Images/AFP

What happens when one of the best-selling games in history comes to the most popular category of electronic devices in the world? A mustachioed plumbe(...)

The daddy of the faddiness is the Rubik’s Cube, invented by 29-year-old Erno Rubik in 1974.

I hear you Rockin’: In the mid 1970s, US advertising executive Gary Dahl released pet rocks into the wild - or at least onto toy shop shelves. His “(...)

Collectable amusement: Depending on their rarity, vintage video games can  command serious cash thanks to a resurgence in interest – ‘Snatcher’ (above) by ‘Metal Solid Gear’ creator Kojima can fetch €300

Video games had humble beginnings, but these days, they are multimillion dollar products. Budgets for developing big games run into tens of millions (...)

A boy plays Nintendo’s game console prior to a parade where Pokémon’s character Pikachu attends, in Yokohama, Japan. Photograph: Kim Kyung-Hoon/Reuters

Japanese videogame maker Nintendo has cut its annual profit outlook as income-eroding yen strength overwhelmed an earnings bounce from its popular Pok(...)

Nintendo Switch: The console’s success will be crucial to Nintendo as the firm still places console gaming at the centre of its business, even as casual gaming shifts from livingrooms to smartphones

Nintendo launched the Nintendo Switch, the Japanese firm’s next-generation gaming console, as the company makes efforts to catch up with rivals Sony a(...)

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