New Balance

6 results

Nike, New Balance, Adidas and other footwear companies are going to want their brand, their shoe and their athlete as top dog

There’s an incredibly exciting seismic shift in momentum in the athletics world not solely down to the fact it’s one of the only things on at the minu(...)

Liverpool sponsor New Balance has lost a legal battle to force the club to renew its contract, which expires in 2020.  Photograph: François Walschaerts/AFP via Getty

Liverpool Football Club has won a multimillion-pound battle with New Balance, with a British high court judge ruling the company could not match Nike’(...)

Manchester United’s chief executive Ed Woodward (left) in the stands at Old Trafford, Manchester.

When Liverpool face Manchester United at Old Trafford on Sunday, a victory for the visiting team would cement their position at the top of the Premier(...)

The new Adidas Futurecraft shoe is displayed

Adidas launched a new runner on Friday with a 3D-printed sole that it plans to mass-produce next year. It is part of a broader push by the German spor(...)

The Team Ireland Rio kit deal accounted for €230,000  of the Olympic Council of Ireland’s 2015 revenue. Photograph: Cyril Byrne

At the Olympic Council of Ireland’s (OCI) 100 Days to Rio media call in Dublin in April, the organisation’s president, Pat Hickey, couldn’t resist a l(...)

 Professional free runner Jason Paul performs a twisting jump off an obstacle while Intel technology records data in real time. The low-cost, low-energy Curie module is at the heart of Intel’s wearable strategy.

Intel teamed up with big names such as Lady Gaga for its CES address, but the real star of the technology giant’s show was an Irish-designed computer (...)