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“Louis Vuitton has lost the unitary protection for the Damier pattern, which means that where it does not have national trade mark registrations for the marks, it will face difficulties in halting the activities of copycats and counterfeiters.” Photograph: by Dan Kitwood/Getty Images

In a landmark decision, the European Union’s General Court has denied Louis Vuitton the right to call the well-known Damier chequerboard pattern its o(...)