Mindshare

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Facebook chief executive Mark Zuckerberg. Photograph: Stephen Lam/Reuters

If any company can take a cryptocurrency mainstream, it is Facebook. More than 2 billion people log into its family of apps and increasingly they wa(...)

Out-of-home advertising will be one of the few traditional media markets to grow in 2019, GroupM predicts.

Advertising buyers in GroupM expect the Irish ad market to grow less than 1 per cent next year, as the shadow of Brexit and its uncertain toll on mark(...)

No 1 High Street

Savills is seeking more than €4 million for an 18-year-old office building at No 1 High Street, Dublin 8, which will show a net initial yield of 5.7 p(...)

WPP chief executive Martin Sorrell. The WPP-owned Ogilvy & Mather Ltd saw its profits increase 34 per cent in 2016. Photograph: Christopher Goodney/Bloomberg

Advertising and public relations group Ogilvy & Mather saw its net profit climb 34 per cent to €1.9 million at its Irish operations in 2016. The (...)

Bedtime Stories: Rothco’s 60-second ad, which starts this week, features a little boy unable to sleep who is told stories by his father of fighting warriors in Dunmore caves and the tragic history of Spike Island

Will “Ireland’s Ancient East” have the same magnetic power of the Wild Atlantic Way – arguably the greatest marketing success in Irish tourism since (...)

Ogilvy & Mather Dublin campaign work includes TV3’s soap opera Red Rock

Profits at the Irish division of advertising and public relations group Ogilvy & Mather fell by 6.5 per cent in 2014, a year in which revenues dec(...)

The National Lottery’s ‘Guru’ ads are by creative agency DDFH&B

Advertising and communications group DDFH&B made a profit of €2.8 million in 2014, down 4 per cent on the previous year, according to accounts rec(...)

This teak windowed penthouse designed by de Blacam and Meagher was feted in international architectural journals when it was constructed in 2000. I(...)

Mindshare Dublin managing director Emma O’Doherty in ‘The Loop’, its adaptive marketing ‘war room’.

Inside Mindshare’s advertising “war room”, The Loop, there are eight screens tracking social media activity and a large table intended for ultra-fa(...)

Tim Cook, chief executive of Apple, fielding questions about the Apple watch ahead of its launch last April. Photograph: David Paul Morris/Bloomberg

The desire for “flow” – the process of making our daily lives smoother – is set to prompt future uptake of wearable devices, according to new research(...)

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