Change reflects move to analytics and insights alongside traditional media and investment roles
In a new 65 per cent of people admit to changing their behaviour
NNI members collected a €156m from print and digital ads last year
Media agencies are moving ‘a lot closer’ to clients, says award-winner Aoibhin Lennon
Failure to target older audiences is a ‘bizarre’ missed opportunity, according to the agency
The agency is under the spotlight after it lost a major Government account last month
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