7 results

Niall McGarry, the founder and majority owner of Maximum Media, who has stepped back from executive responsibilities at the Irish business. Photograph: Dara Mac Dónaill/The Irish Times

Online advertising body IAB Ireland says it “remains concerned” about a 2017 click farm incident at Maximum Media. In a statement that follows last w(...)

Niall McGarry, founder of Maximum Media, which as a member of IAB Ireland has pledged to act in ‘a transparent and open fashion’

The IAB Ireland publishers’ commercial charter makes for interesting reading in light of news that the online advertising body’s board has met to disc(...)

Facebook along with Google is a member of the Coalition for Better Ads  which has launched new sets of “Better Ad Standards”. Photograph: Dado Ruvic/Reuters

Tech giants, advertisers and online publishers are pushing forward with plans to clean the web of the most annoying and intrusive types of ads as part(...)

Entertainment empires such as Sky and Time Warner jewel HBO, which makes Game of Thrones starring Kit Harington, do very well out of the so-called golden age of television.

Here is one, and only one, grand prediction for how 2017 will pan out for the media industry: It will be like 2016, only more so. That means it will (...)

The amount of money spent on mobile advertising in Ireland rocketed 78 per cent last year, according to a new study by industry body IAB and accountan(...)

Former All-Star goalkeeper will give up his role as a hurling analyst on RTÉ’s The Sunday Game to join up with Davy Fitzgerald on the Clare management team. Photograph: James Crombie/Inpho.

Exactly how or indeed why Donal Óg Cusack has joined the Clare hurling team as a coach and selector for 2016 is not yet entirely clear, although it ma(...)

Irish advertisers are spending more on mobile ads as part of their marketing strategies, according to IAB Ireland. Photograph: Tomohiro Ohsumi / Bloomberg

Spending on mobile ads now accounts for €1 in every €3 spent on digital advertising, according to new figures from industry group IAB Ireland and PwC.(...)