General Mills

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Kellogg bought Keebler in 2001 for more than $4 billion in cash and assumed debt.  Photograph: Reuters

Kellogg agreed to sell its cookies and fruit snack brands including Keebler and Famous Amos to Ferrero SpA for $1.3 billion (€1.15 billion), as the ce(...)

Prada: results out on Tuesday
For your diary

TODAY Results: Aberdeen International ; Atari. Meetings: Conroy Gold and Natural Resources agm (Clyde Court Hotel, Dublin 4). Indicators: Euro zone in(...)

“If I ask you up front would you like to buy this [game] you would say no. But at the moment of slight arousal and interest your behaviour changes. You are invested,” says econimist Dan Ariely, who was in Dublin this week to address the StartupOnomics summit.

In the 1950s General Mills ran into problems selling its Betty Crocker instant cake mix. Nobody wanted it. The cake tasted good but the “just add wate(...)

Stock markets fell sharply in Europe as Middle East crisis intensifies. Photograph: EPA

European stocks fell sharply as violence in the Middle East escalated and a report showed the US economy shrank in the first quarter by the most sinc(...)

General Mills, which manufactures Cheerios, proposed that consumers who dealt with the company in various ways such as through downloading coupons or recipes and then agreed to the terms, to give up their right to sue if something went wrong.

There was a brief but entertaining interlude of legal doubt in relation to consumer behaviour in the US last week, with food company General Mi(...)

Tensions between Ukraine and Russia escalated ahead of this weekend’s referendum in Crimea. Photograph: Tyler Hicks/The New York Times

US stocks were little changed in a volatile session yesterday, setting all three indexes up for a weekly decline, as concerns (...)

Traders on the floor of the New York Stock Exchange wait for the Federal Reserve’s decision in relation to its economic stimulus programme.  Photograph: David Karp

Markets on this side of the Atlantic were again held back by concerns over what the US Federal Reserve would choose to do in relation to its economic (...)

February 2013 will, in time, be remembered as one of those big, big, important months for food and for our health. So, just in case you w(...)