Former Carat Ireland and Dentsu X chief executive to lead cross-industry alliance
Treating broad age cohorts as an ‘amorphous lump’ is a costly form of ageism
Irish television market has also performed worse than was expected at start of year
Media-buying agency Carat expects print ad revenues will fall 2% to €153 million this year
Native advertising partnership to be extended throughout 2015
ITV show imported by channel in response to feedback on social media
Television advertising market will grow 6 per cent to €225m in 2015, according to Carat forecasts
The latest ABC report shows many of the most popular Irish magazines have seen percentage drops in double figures
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