Bridgestone

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Bridgestone has plans to  install a computer chip in its tyres that will communicate with a car’s on-board electronic safety systems, feeding them data about the condition and performance levels of the rubber

Tyres are so often overlooked that our ignorance of our contact patches has become both a cliché and an all-too-common NCT failure point. We should be(...)

Airbnb executives decided the Olympics offers rare reach for a company that operates in the majority of countries and big cities across the world.

Airbnb has signed a $500 million (€453m) deal to sponsor the Olympic Games until 2028, as the accommodation-booking platform targets the world’s bigge(...)

Open Championship winner Ireland’s Shane Lowry plays with a Srixon Z-Star XV. The big players in the game are Titleist, Callaway, TaylorMade, Srixon and Callaway. Photograph: Inpho

If you think about it, the one constant in playing a round of golf is the ball. You might use a driver a dozen or so times, different irons at differe(...)

 Ronan Mullarney   celebrates on the 18th green in the final of the   Irish Amateur Close Championship at Ballybunion Golf Club. Photograph: Pat Cashman

Ronan Mullarney had little to prove to his peers but he admitted it was a relief to finally capture his maiden championship with a steely one-hole win(...)

Alan Fahy (Dun Laoghaire) pitching to the sixth green during  his Irish Amateur Close   quarter-final victory over Eoin Murphy  at Ballybunion Golf Club. Photograph:  Pat Cashman

Robert Brazill’s stock seven-iron soars 180 yards with ease but he’s loving being asked to drill it 110-yards into a 50kmph Ballybunion breeze as he s(...)

Honda caused a bit of a stir when it launched the fifth generation CRV in petrol only form only. Well, a global stir, for the Japanese crossover has n(...)

Tiger Woods of USA at Le Golf National in Paris  ahead of the Ryder Cup. Photograph: Jamie Squire/Getty Images

Tiger Woods’s feet have returned to terra firma, a new challenge ahead. He’s not one to keep his head in the clouds. Tuesday’s first venture onto the (...)

 Europe captain Thomas Bjorn  during a press conference in Paris ahead of the  Ryder Cup  at Le Golf National. Photograph:  Stuart Franklin/Getty Images

Who’d have thought it? Ever? Thomas Bjorn, psychologist...or, at the very least, motivator. But as all captains have learned when stepping into the ro(...)

James Sugrue celebrates victory in last year’s South of Ireland Championship at  Lahinch Golf Club, Co Clare. Photograph: Brian Arthur

Lahinch is no stranger to great feats of derring-do so it’s entirely realistic to believe Mallow’s James Sugrue can become the first player for 55 ye(...)

Shane Lowry speaking on practice day for the Irish Open at  Ballyliffin Golf Club in  Co Donegal.  Photograph: Oisin Keniry/Inpho

The art of juggling isn’t easy, as Shane Lowry – attempting to keep the ball in the air on two tours – has discovered. With cards on both the PGA Tour(...)

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