Heritage is a huge strength of family businesses and family affiliation can be levereged to connect with consumers. Think of “Old Mr Brennan” of the family company, Brennans Bread.

From your morning cup of Barry’s Tea to the Flahavan’s Porridge Oats you ate for breakfast – possibly sourced from Dunnes Stores or SuperValu – to you(...)

 Empty bread shelves  in a supermarket in Bath, England, during the recent extreme weather. Photograph: Matt Cardy/Getty Images

Pat The Baker and Old Mr Brennan have expressed hope that the widespread panic-buying of bread ahead of and during the so-called “Beast from the East”(...)