Brave

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Google said the change would ‘help avoid the risk that any participant in our auctions is able to associate individual ad identifiers with Google’s contextual content categories’. Photograph: New York Times

Google has announced a significant change to its online advertising business that it said would enhance user privacy but which advertisers warned woul(...)

Google chief executive Sundar Pichai at St Patrick’s Girls National School, Cambridge Road, Ringsend, Dublin, recently. Photograph: Nick Bradshaw

Google chief executive Sundar Pichai was in Dublin last week to announce a significant €1 million grant to children’s charity Barnardos, which will be(...)

A Google spokesewoman said: “We have strict policies that prohibit advertisers on our platforms from targeting individuals on the basis of sensitive categories such as race, sexual orientation, health conditions, pregnancy status, etc.” Photograph: iStock

The online advertising industry has rejected claims made to data protection authorities that it is targeting and profiling users based on categories o(...)

Personal data: official documents from the Interactive Advertising Bureau, the organisation that makes the rules for online ad auctions, reveal categories for targeting internet users include one titled “IAB7-28 Incest/Abuse Support”

New evidence of how ad auction companies, including Google, profile internet users based on sensitive personal information, including diseases and dis(...)