Brand Finance

16 results

Penneys on Henry Street, Dublin, before Level 5 restrictions came into place. Photograph: Dara Mac Dónaill

Penneys remains the Republic’s most valuable brand despite a 13 per cent drop in its value due to the coronavirus pandemic. The fast fashion chain’s (...)

Penneys has had a 9 per cent rise in brand value to €2.4 billion over the last year, according to a new report from Brand Finance.

Up to €1 trillion could be lost in brand value globally this year as a result of the coronavirus outbreak, with the aviation sector the most affected (...)

Ireland’s “brand value” rose by 12 per cent to $604 billion over the past year despite the Brexit uncertainty. That’s according to a report by consul(...)

 Manchester United manager Ole Gunnar Solskjaer: ‘United’s assumption was there was a “causal link between Solskjær’s skill as a manager and the upturn in the team’s fortunes”.’ Photograph: Andrew Yates/Reuters

Short-term thinking, confusing skill with luck, the lure of a good story – Manchester United’s decision to appoint the unproven Ole Gunnar Solskjaer a(...)

The beloved black stuff is head and shoulders above all other Irish brands

Guinness remains the Republic of Ireland’s most valuable brand, due in part to its ability to innovate with new beers and its continued success at mar(...)

“Brand Ireland proves ever more appealing.” Photograph: Brenda Fitzsimons

The value of “brand Ireland” rose 26 per cent over the past year to $538 billion (€469 billion), making it one of the fastest-growing “nation brands” (...)

To extend the reach of its Prime Video service, Amazon has chosen the time-honoured method of expansion: spending money on sports rights. Photograph: Jeenah Moon/Bloomberg

Is it game, set and match to Amazon? What began as an online bookseller has become a giant of ecommerce, cloud computing and media, its activities str(...)

London barriers decorated with a royal family version of the Top Trumps card game. Prince Harry and Meghan Markle will marry on Saturday in Windsor Castle. Photograph: Paul Ellis/AFP/Getty Images

The transatlantic soap opera surrounding Meghan Markle’s family has added a touch of drama to a royal wedding that has failed to excite most of the Br(...)

With up to 7.5 million pints of Guinness expected to be downed on St Patrick’s Day alone, the Diageo-owned brand was estimated to be worth €2.1 billion in 2017. Photograph: Bryan O’Brien

Guinness has again topped the list of Ireland’s most valuable brands, coming ahead of AIB and Penneys owner Primark in the latest rankings by London-b(...)

Valued at $150.8 billion, Amazon saw its value increase by 42 per cent from $106.4 billion over the last year

Amazon has leapfrogged Apple and Google to become the world’s most valuable brand in a new ranking dominated by technology-related firms. Valued at $(...)

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