Brand Finance

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 Manchester United manager Ole Gunnar Solskjaer: ‘United’s assumption was there was a “causal link between Solskjær’s skill as a manager and the upturn in the team’s fortunes”.’ Photograph: Andrew Yates/Reuters

Short-term thinking, confusing skill with luck, the lure of a good story – Manchester United’s decision to appoint the unproven Ole Gunnar Solskjaer a(...)

The beloved black stuff is head and shoulders above all other Irish brands

Guinness remains the Republic of Ireland’s most valuable brand, due in part to its ability to innovate with new beers and its continued success at mar(...)

“Brand Ireland proves ever more appealing.” Photograph: Brenda Fitzsimons

The value of “brand Ireland” rose 26 per cent over the past year to $538 billion (€469 billion), making it one of the fastest-growing “nation brands” (...)

To extend the reach of its Prime Video service, Amazon has chosen the time-honoured method of expansion: spending money on sports rights. Photograph: Jeenah Moon/Bloomberg

Is it game, set and match to Amazon? What began as an online bookseller has become a giant of ecommerce, cloud computing and media, its activities str(...)

London barriers decorated with a royal family version of the Top Trumps card game. Prince Harry and Meghan Markle will marry on Saturday in Windsor Castle. Photograph: Paul Ellis/AFP/Getty Images

The transatlantic soap opera surrounding Meghan Markle’s family has added a touch of drama to a royal wedding that has failed to excite most of the Br(...)

With up to 7.5 million pints of Guinness expected to be downed on St Patrick’s Day alone, the Diageo-owned brand was estimated to be worth €2.1 billion in 2017. Photograph: Bryan O’Brien

Guinness has again topped the list of Ireland’s most valuable brands, coming ahead of AIB and Penneys owner Primark in the latest rankings by London-b(...)

Valued at $150.8 billion, Amazon saw its value increase by 42 per cent from $106.4 billion over the last year

Amazon has leapfrogged Apple and Google to become the world’s most valuable brand in a new ranking dominated by technology-related firms. Valued at $(...)

Two out of three ain’t bad: Ivanka Trump and former chief executive of World Wrestling Entertainment (WWE) Linda McMahon talk tech jobs. Photograph: Al Drago/Bloomberg

Image of the week: Tech comes out the valley “First daughter” Ivanka Trump, officially an “assistant” to the US president, is sitting next to profess(...)

Ireland is ranked 33rd out of 100 countries in terms of the value of its brand

Ireland is one of the fastest growing national brands in the world, with its value rising 24 per cent last year to $427 billion, according to a new st(...)

After yet another La Liga title and a record 12th Champions League victory, Madrid’s brand strength index score rose. Photograph: Javier Soriano/AFP/Getty Images

Champions League winners Real Madrid have overtaken fierce rivals Barcelona as the world’s most powerful football club brand, but Manchester United re(...)

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