The historic advertising site at Piccadilly Circus displays a test screen in October 2017 shortly before its relaunch. Photograph: Alberto Pezzali/Getty Images.

How do out-of-home advertisers lure our eyes to their posters, panels and billboards? In the age of mobile addiction, the answer is with difficulty. (...)

Dublin-native St John Walshe has been appointed as chief executive of BBDO’s American operations.

Advertising agency BBDO has appointed Dublin-native St John Walshe as chief executive of its American operations. Mr Walshe will relocate to New York(...)

Brendan Morrissey: “Every rockstar wants to be a billionaire techie and every techie I know wants to be an adored rockstar”

A new $300 million (€254 million) global investment start-up fund co-founded by a former Irish rock musician turned serial entrepreneur is to actively(...)

Kevin Potts, who said one of the IRFU requirements was that all advisers had to have been involved previously in winning a bid for a global sporting event

The Irish Rugby Football Union has appointed the advisers it hopes will deliver a successful Irish bid to host the Rugby World Cup in 2023. As Engla(...)

Dena Walker, head of advertising at Irish International, says: “As an industry, we probably haven’t done as good a job as we could have about explaining the value of creativity.”

How many brands do you love? The answer, if it’s not zero, is probably close to it.The advertising industry can be guilty of rhetoric about brands hav(...)

Rory McCann: Game of Thrones actor provided voiceover for Guinness advert

The new Guinness “Surge” campaign – the poster treatment by acclaimed surf photographer Brian Bielmann was seen on Irish billboards in April – is to l(...)

Liz Rowen, head of marketing at Aviva Health, says its total offering has been “addressed to meet the needs of customers through its call-centre team in Cork, the website and documentation you will receive” .

Health insurers are busy trying to win over – or back – the financially pressed consumer with better options to manage their private healthcare insura(...)

Maurice Levy, chief executive officer of Publicis Groupe SA and John Wren, chief executive officer of Omnicom Group Inc., shake hands after signing the merger deal in Paris yesterday.

Publicis and Omnicom have confirmed plans for a merger of equals that would create the world’s largest advertising and marketing services group by (...)

Publicis chief executive  Maurice Levy and Omnicom chief executive John Wren  shake hands yesterday after signing the companies’ merger,  on the rooftop of the Publicis headquarters in Paris. Photographer: Balint Porneczi/Bloomberg

The merger between Publicis and Omnicom, which will create the world’s largest advertising and marketing services group by revenues, is a bold bet tha(...)