Businesses need to be aware of what impact consumer interaction with either Deliveroo or UberEats will have on their own brand identity. Photograph: Nick Ansell/PA Wire

The rise of the sharing economy has spawned the growth of many disruptive brands across a variety of industries. Nowhere is this more clearly evident (...)

Aaron Hirschhorn of DogVacay which matches pet owners with care takers and is cheaper than traditional boarding/kennels

Imagine driving into the city, but instead of parking in a multistorey car park, you can park in a privately-owned parking space. No need to pay sever(...)