In the era of sugar taxes, the weight of Coke’s marketing spend is set to shift further away from the classic variant. Photograph: Remy Gabalda/AFP/Getty Images

How the fashions change. There was a time, not so long ago, when it would have been unthinkable for Coca-Cola to shell out for a soccer sponsorship in(...)

While the value of the deal was not disclosed, it is understood to be the biggest ever sponsorship for Coca-Cola Great Britain & Ireland.

Coca-Cola’s British and Irish subsidiary has signed a new 3½-year sponsorship with the English Premier League, kicking off from January 2019. The co(...)

To extend the reach of its Prime Video service, Amazon has chosen the time-honoured method of expansion: spending money on sports rights. Photograph: Jeenah Moon/Bloomberg

Is it game, set and match to Amazon? What began as an online bookseller has become a giant of ecommerce, cloud computing and media, its activities str(...)

Clients of Argentex, a boutique currency trading company that specialises in services to the sports market, include Manchester City football club and the England and Wales Cricket Board

International footballers playing in the English Premier League are manoeuvring to defend their multimillion-pound pay packets from the effects of Bre(...)

The social network has agreed a deal to broadcast Spain’s national football competition over the next three seasons in India, Afghanistan, Bangladesh, Pakistan, Sri Lanka, Bhutan, Nepal and the Maldives

Facebook has won the rights to screen La Liga matches across the Indian subcontinent in a deal that will allow hundreds of millions of south Asian use(...)

Manchester United’s French midfielder Paul Pogba, one of the English Premier League’s biggest stars Photograph: Getty

Amazon has acquired rights to show English Premier League matches in the UK, signalling a new era in which digital players increasingly compete with t(...)

Real Madrid celebrates winning the Uefa Champions League final in May.  Photograph: Getty Images

Record revenues for Europe’s biggest football leagues have created a “new era of profitability” at the continent’s top clubs, where income is outpacin(...)

 Manchester United’s Romelu Lukaku Photograph: Reuters/File photo

A surprise exit from the Champions League after defeat by Spain’s Sevilla failed to dent English soccer club Manchester United’s finances in the lates(...)

 Celtic manager Brendan Rodgers celebrates after his side thrashed Rangers 5-0 on Sunday. Photograph:   Ian MacNicol/Getty Images

Celtic manager Brendan Rodgers hopes to work in the English Premier League again but “no time soon”. Rodgers has been linked with the Arsenal job sin(...)

Lionel Messi of Barcelona wearing a Statsports vest

News that a small Newry-headquartered firm had scored a massive deal with the governing body for soccer in the US may have astounded many. However, it(...)

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