Ian O’Riordan: When it comes to sport, nothing beats a walk
Survey finds 37% of those actually active in sport put walking as a clear number one
The ease of access and entry of walking is part of the lure, and it’s an open season sport too
Just when it felt like this annual lauding of sport season couldn’t get any more tedious or forlorn, suddenly something is so humbly recognised that it seems all is redeemed. And it maybe reminds us too what it’s all about in the first place.
There weren’t actually any prizes in this year’s Teneo Sports’ Sponsorship Index (TSSI), announced on Thursday, but the findings were nonetheless telling. Because along with such edifying matters as Ireland’s most admired sports star (Katie Taylor) and 2017’s most memorable sporting moment (Conor McGregor losing to Floyd Mayweather), when it comes to sporting participation, nothing beats going for a walk.