Conor McGregor’s latest guise keeping fans enthralled in the US

Dave Hannigan: Irish fighter’s bouts barely register but cult of celebrity is strong as ever

Conor McGregor will fight Dustin Poirier in Las Vegas on Saturday night. Photo: Chris Unger/Zuffa LLC

Conor McGregor will fight Dustin Poirier in Las Vegas on Saturday night. Photo: Chris Unger/Zuffa LLC

On the morning of September 11th, 2001, Stephen Siller had just finished his shift at Brooklyn’s Squad 1 when he heard that the first plane had hit the World Trade Center. Instead of going to meet his brothers for a round of golf, he returned to the firehouse to grab his gear and head to the scene. By the time he reached the Battery Tunnel in to lower Manhattan, it had already been sealed off to vehicles. Abandoning his truck, he donned 60lbs of equipment, and ran two miles to the towers where the 34-year-old gave his life that day trying to save others.

In memory of Siller’s heroism, his family established the Tunnel to Towers Foundation, a charity that has since raised $250m to pay off the mortgages of those left behind by fallen first responders, police offers and veterans. Right now, one of their recurring television ads on American television features Conor McGregor delivering a 60-second monologue on their behalf. In the clipped, quasi-hostage video tone he reserves for moments when he’s not spewing hateful bile, the Dubliner asks viewers to donate $11 per month to help them continue their good work.

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