Fitwaffle, aka Eloise Head, on her move from fitness into food

In today’s episode of the Irish Times Women’s Podcast we’re delighted to reveal that Women’s Aid has been chosen as Twitter’s main charity partner for 2022. To speak about the initiative and how it will help women across the country, Róisin Ingle is joined by Twitter Ireland’s managing director, Sinéad McSweeney, and the chief executive of Women’s Aid, Sarah Benson. Also, Eloise Head, aka Fitwaffle, tells Róisín about her new book, Baking It Easy. Filled with simple and delicious bakes, the book has already become a bestseller. The influencer talks about her move from fitness into food, her love of all things sweet and what’s next for the Fitwaffle empire.