Madam, - "Non-racism, non-sexism, non-ageism" - if, as Kevin Myers suggests (An Irishman's Diary, July 8th), these are the tenets of the Advertising Standards Authority, we are fortunate that the advertising industry saw fit to establish such a worthwhile self-regulatory body. - Yours, etc.,
CATHERINE ROSE, Chief Executive, Age & Opportunity, Marino Institute of Education, Griffith Avenue, Dublin 9.