Madam, - When asked why tickets for the recent Heineken Cup semi-final in Dublin cost far more than the tickets for the other semi-final in Toulouse, a European Rugby Cup spokesman explained that they were different products in a different market. That is marketing gobbledegook for catching the punter for as much as you can, when you can.
The present "marketing campaign" to get a respectable attendance for the final in Lansdowne Road on May 24th, would suggest that the two semi-finals and the final of the Heineken Cup represent three different products in three different markets. - Yours, etc.,
TOM GREALY, Threadneedle Road, Salthill, Galway.