Madam, - Why, in covering the successes of Munster and Leinster in rugby circles, do RTÉ and other media outlets refer loosely to the Heineken Cup when it is really the European Cup (sponsored by Heineken)?
Such pandering to commercial interests is typical of today's excesses. At least The Irish Times shows some sobriety (if commercial concern) in referring to the competition as the Heineken European Cup. A more balanced approach, not least in the promotion of alcohol, might help to restore normality to life. Perhaps Fine Gael is on the right track. - Yours, etc.,
DERMOT ASHMORE, Dalkey, Co Dublin.