Brian Boyd: Towelgate shows the failings of social media

Furore over the Wimbledon tussle highlights a digital desperation for popularity

Footage of a tussle between two tennis fans has gone viral after a young fan asked US tennis player Jack Sock for his towel at the conclusion of his first round match at Wimbledon. Video: ESPN

It has become the Zapruder film for the social media generation. The footage has been pored over frame-by-frame: first there’s the trajectory of the towel after it is thrown, then there’s the controversial “lean over” intervention, which culminates in “the tussle”.

We all know where we were and what we were doing last Tuesday afternoon when US tennis player Jack Sock, on completion of his first-round match at Wimbledon, reached into his bag to throw a souvenir Wimbledon towel into the crowd.

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