UK Newspaper publisher Trinity Mirror said today it still did not expect an end to the advertising downturn this year, and that local and regional markets continued to outperform national titles.
"It is prudent to plan on the current advertising conditions remaining throughout most of the year," Trinity said.
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The group which once owned the Sunday Business Post said advertising revenues at its three national newspapers were 10.3 per cent lower year-on-year in the 26 weeks to June 30th.
Media groups around the world have been reporting lean times and falling profits amid an advertising downturn that has lasted for well over a year due to the slowing global economy and the September 11th attacks in the United States.