When does Government promotion become PR?
Inside Politics: Opposition targets Strategic Communications Unit over Project 2040 advertising
The Strategic Communications Unit - a PR vehicle for Fine Gael and Leo Varadkar? Photograph: Michelle Devane/PA Wire
The media is an unreliable filter for Governments, from its subjective point of view.
Shallow, callow and petulant, it can take something important and distort it, demolish it on a whim.