Hair-raising theory to Jedward 'nerves'

 

Information released by Eurovision Song Contest organiser European Broadcasting Union offers some insight into Jedward's disappointing 19th place finish in last month's Eurovision final.

Eurovision voting is split 50/50 between expert professional juries, who vote on the "jury final" dress rehearsal held the night before the contest, and members of the public, who televote on the live contest performance.

Yesterday saw the publication of the full voting results, which indicated Jedward, with their song Waterline, finished tenth with the public, scoring 89 points, but 25th out of 26 with the juries, scoring only 14 points. This is in contrast to the results of the first semi-final, in which Jedward scored fourth (out of 18) with the public and tenth with the juries.

This wide disparity between public and music-professional responses to Jedward's final performances could be attributed to the widely held view that the Dublin twin brothers' success has more to do with superb brand identity and skilled use of social media than with musical talent.

It might also indicate, however, their performance for the juries was of a lesser quality to that voted on by the public.

This is certainly the view of a reliable source, who communicated to The Irish Times that Jedward gave a poor performance at the jury final because they had been affected by a last-minute communication from their manager, Louis Walsh.

The impresario, who did not attend Eurovision, reportedly rang Jedward's entourage with just over an hour to spare on the evening of the jury final, insisting the pair style their hair up, in their trademark pointy quiffs, for the performance, instead of in the sculpted forward-brushed hairstyle they sported in the semi-final.

According to the source, this significantly rattled the brothers and their team as they rushed to comply with Walsh's wishes, with the result they gave a sub-par performance on the night, and were judged accordingly by the juries. The following night, Jedward wore their hair down as previously planned.

Louis Walsh did not respond to requests for comment on the matter.

The figures released yesterday reveal that the winner of Eurovision 2012, Loreen from Sweden, was the first choice of juries and televoters alike.

Russia's Buranovskiye Babushki, by contrast, have the public to thank for their second-place finish: televoters awarded them 332 points (only 11 behind Loreen's 343) while juries placed them tenth, with 94 points. The United Kingdom Engelbert Humperdinck scored last with the juries and 21st with the public, leading to his second-to-last place finish overall.