Not just for Christmas: Trees go to pot to ensure many festive returns

Customers name their trees, with ‘Spruce Springsteen’ and ‘Woody’ the most popular

Colm Crowley says his pot-grown trees, which are rented out for €40 a year, are a very sustainable way to celebrate Christmas. Photograph: Michael Mac Sweeney/Provision

Colm Crowley says his pot-grown trees, which are rented out for €40 a year, are a very sustainable way to celebrate Christmas. Photograph: Michael Mac Sweeney/Provision

 

Christmas trees aren’t just for Christmas, at least for the Cork business with a pot-grown tree initiative that sees householders rent their tree in early December and bring it back to the farm in early January, to be cared for all year around.

Colm Crowley from Glanmire says his 5ft trees, which are rented out for €40 a year, are a very sustainable way to celebrate Christmas.

Customers can rent or buy a living Christmas tree in a pot from Cork Pot Grown Christmas Trees. The rented ones are then taken back to the farm in Rosscarbery, west Cork, after the festive season.

“I started off with small pot-grown trees and I started selling them for €10 or €15 and a lot of customers were coming in asking, ‘have you anything bigger?’ It got me thinking that there was a market for bigger pot-grown Christmas trees.

‘Always alive’

“With the pot-grown trees, they are never dead. They are always alive. They continue to take up carbon dioxide from the atmosphere and provide oxygen as well,” he says.

“They come with a care leaflet. The water would be the big one: making sure they have enough water but not too much because too much would cause root rot,” he says.

“I found that pot-grown trees are very big in America and it has started spreading to Germany and the UK. I knew that Irish people would love it.”

It takes 12-14 years to grow a Christmas tree from seed, with a lot of work involved in pruning, shaping and making the tree perfect.

“It is only used for four weeks. With the pot growns, we get to use the tree over and over. That said, cut Christmas trees are also very environmentally friendly because when a tree is cut in November, another one or two are planted in spring. With the pot growns, between November and spring that cycle continues, so for those few months the Christmas trees continue to take the carbon dioxide from the atmosphere and provide oxygen.”

As rental trees will continue to grow throughout the year, Crowley is anticipating customers not recognising their tree when it is returned to them the following Christmas.

‘Exact same tree’

“They send me pictures looking for the exact same tree,” he says.“With the rentals, you are getting the same Christmas tree you liked and picked out. But it will have continued to grow. There is a lovely smell – you are bringing a bit of forest in your house.”

Crowley says the real Christmas tree business has grown hugely since he first started selling, from his mother Margaret’s house in Ballinlough, Cork city, in 1998 before moving to bigger premises.

Last year was particularly buoyant for sales as families sought to create a festive atmosphere during the pandemic.

“Sales right across the country were probably up around 50 per cent. People wanted a bit of happiness. They needed cheering up.”

Customers are encouraged to name their trees, with the two most popular names being “Spruce Springsteen” and “Woody”.

The father of two adds that he couldn’t survive the December whirlwind without the hard work of wife Jacqui and mother-in-law Rose.