Ireland's barbershop boom: ‘Men are a lot more savvy now’

Both family businesses and apprentices benefiting from rebirth of red and white poles

The Waldorf Barber in Dublin’s Westmorland Street. Photograph: Aidan Crawley

The Waldorf Barber in Dublin’s Westmorland Street. Photograph: Aidan Crawley

The beard is over and all the dedicated followers of fashion who proudly grew out their facial hair in the heady days of 2013 and 2014 know it. That’s not to say all the beards have gone, but the ones that remain, remain because they’ve become part of who the wearers are and not because of a passing trend.

So says Sam Donnelly, a fourth-generation barber who has been in the business of hair for 28 years. He also thinks we’re close to reaching “peak barbershop”, news which will come as a surprise to anyone who has walked through any town in Ireland recently and marvelled at the explosion of red and white poles advertising establishments with all sorts of hipster names and funky attractions such as pool tables and craft beers in the barber’s chair.

The Irish Times
Please subscribe or sign in to continue reading.
The Irish Times

How can I keep reading?

You’ve reached an article that is only available to Irish Times subscribers.

Subscribe today and get the full picture for just €1 for the first month.

Subscribe No obligation, cancel any time.