Three Durex condoms and safer sex guides will be handed out to adult filmgoers turning up at the late show at UCI Tallaght tomorrow. The deal between Durex and the cinema complex, to promote safer sex, coincides with World AIDS Day on Sunday.
Tallaght tomorrow. The deal between Durex and the cinema complex, to promote safer sex, coincides with World AIDS Day on Sunday.
Ms Tracy Price, brand manager at Durex, said yesterday that the promotion would heighten people's awareness of the importance of safer sex and that World AIDS Day was the ideal time to get the message across. Mr Brandon Quigley, cinema manager, said he believed the promotion would communicate the safe sex message to audiences in an entertaining way.