Suzy Griffin Dunne
Hildun Beauty
Three years ago, beauty writer Susy Griffin Dunne launched Hildun Beauty modestly with a collection of eyeliner pencils. Griffin Dunne elevated the formula of this everyday essential to something more considered: rich, glide-on colour that sets without budging.
Those pencils, the brand’s best-selling Silk to Set Kajal Eyeliners, have since taken on cult status among beauty lovers, with 100,000 sold to date.
“My goal with any new launch is to bring the best formula to the market in luxury packaging at the most competitive price I can offer,” says Griffin Dunne.
“This is why we haven’t had too many new launches. It’s not because I’m not always working on new formulas - it’s because most final versions don’t live up to the standard I was hoping for ... But I always learn something from every formula I work on.”
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Hildun Beauty has experienced 150 per cent year-on-year growth, collected a number of awards, and expanded the product line into eyeshadows, lip liners and hybrid lipstick–balms. “Next year is going to be major for us. We have so many launches coming,” she says.
Pippa O’Connor Ormond
Poco Beauty
Pippa O’Connor Ormond launched her brand Poco Beauty two years ago with its debut product, Universal Glow Treatment. An instant hit, it set the tone for what was to come: intelligent products that marry skincare and skin prep seamlessly with make-up, with an emphasis on hydrated, glowing, your-skin-but-better results.
A full collection swiftly followed - skincare, make-up and accessories - all with the same polished, modern sensibility. Poco Beauty started out selling exclusively online, but is now available in Brown Thomas and Arnotts, as well as Dublin and Cork Duty Free.
“Seeing Poco Beauty standing tall in Brown Thomas was “such a wow moment”, O’Connor Ormond says. “I travel a lot for work, so walking through Dublin Airport and meeting customers at our counters - especially on early mornings - is just the best feeling. It makes the hard days so worthwhile.”
The brand is working on “some great skincare launches” for early in the new year.
”My goal is for our products to feel uncomplicated and of the highest quality, so our customers feel comfortable using everything we offer," she says. “I want them, when applying our products, to feel like the best versions of themselves.”
Peigín Crowley
Ground Wellbeing
If you’ve spent time in any of Ireland’s leading spas - or indeed in standout spas across the world, from London and the Maldives to Dubai, Hong Kong and beyond - it’s likely you’ve encountered a treatment or product range shaped by Peigín Crowley.
A veteran of the spa industry, with 25 years’ experience as a holistic and massage therapist and 10 years as a spa consultant, she has long been one of the quiet forces behind some of the most restorative spa experiences.
In 2020, at the height of the Covid pandemic, she fulfilled a long-held intention to create her own line of products, Ground Wellbeing.
Crowley has an unwavering desire to help people feel better, and a belief in the power of plants and aromatherapy.
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Her products are formulated to provide wellness care at every stage of life: from birth and menopause, to anxiety, sleep issues, and cancer support.
”This month, they released The World’s 50 Best Hotels, and we’re partnered with eight of them. It’s the most incredible feeling,“ Crowley says. “We are small but mighty.”
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Her product philosophy is similarly intentional: “We have some very exciting launches and partnerships coming in 2026, but we don’t work against a calendar or pressure for newness.”
“When we’re ideating and producing new products, we start with how we want the person to feel. Some products take two or three years. For example, our candles will be worth the wait - they are a three-year project.”
Kim O’Sullivan
Brow Aid
Ask anyone in the know about brow experts in Ireland and one name surfaces almost instantly: Kim O’Sullivan. The founder of Dublin Makeup Academy, O’Sullivan is Ireland’s queen of brows.
With 24 years of experience under her belt, she has earned a reputation for her meticulous artistry and her commitment to offering clients the most progressive, up-to-date services available. Few people understand the nuance of brows - the sculpting, shaping, shading and colour-matching - quite like she does.
In 2020, she launched her own brand, Brow Aid, a collection of products ranging from brow and lash masks to brow pens and modern pomades.
“It already feels like the brand has carved out a strong identity and authority within the brow space,” O’Sullivan says.
“The next 12 months are all about considered growth. We’re continuing to expand across Ireland and into the UK. We’re in 80 premium stores at the moment, with a soon-to-launch partnership with Boots.”
Claire Fullam
Remi Scalp Care
Claire Fullam, founder of Remi Scalp Care, knows hair loss first-hand. In 2016, she lost almost 90 per cent of her hair due to alopecia areata. A spark was lit - a new passion to help others facing the same challenge.
Now, as a clinical trichologist and entrepreneur, she channels that experience into creating effective hair and scalp care solutions.
Since its launch, Remi has been redefining hair care by focusing on the foundation - the scalp. Unlike most established haircare brands, it prioritises scalp-first formulas that support overall hair wellness.
Drawing on Fullam’s clinical expertise and lived experience, the brand offers targeted solutions for scalp health, hair loss support and hair regrowth. Its range includes exfoliators, morning and overnight scalp serums, and energising and detoxifying shampoos.
This year, Fullam was named overall winner of Visa’s She’s Next Programme.
“It was a tough process,” she says. “It wasn’t a popularity contest; it was the numbers, it was the story, it was the pitch, it was the delivery. That instilled a huge confidence within us. It was a turning point.”
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Fullam is optimistic about the year ahead. “We are entering the UK market and starting to prepare for North America, while retaining and growing our business in Ireland. The brand has just turned two.
“The last two years, I was nervous about what the new year would bring, but looking into 2026, I’m excited.”
