Fiat deal ensures access to lucrative Chinese market

ITALYS PRIME minister Silvio Berlusconi (pictured on right) speaks with Fiat chief executive Sergio Marchionne after he signed…

ITALYS PRIME minister Silvio Berlusconi (pictured on right) speaks with Fiat chief executive Sergio Marchionne after he signed a contract following Fiat’s deal to build cars in China with Guangzhou Automobile Group.

The deal signals an end to a two-year carmaking hiatus in the world’s fastest growing major car market.

The two carmakers will invest “more than €400 million in the venture”, Fiat said in a statement yesterday.

Production will start in the second half of 2011. The deal is another step in Marchionne’s bid to turn Fiat into a global automaker, following the company’s acquisition of Chrysler and their bid for Opel earlier this year.

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Fiat has lacked a carmaking partner in China since 2007, when Nanjing Automobile Group pulled out of a venture amid plunging sales, effectively locking Fiat out of the Chinese car market, which has grown by 21 per cent this year alone.