Brighton Pier, one of Britain’s most famous seaside attractions, has been put up for sale.

The historic landmark has been placed on the market for the first time in more than 25 years.

Its owner, Noble Group, has not revealed a guide price for it but there is said to be “strong interest” from potential buyers.

Noble, which has owned the structure since 1984, has invested some £35 million in the 112-year-old pier, which has 18 themed attractions and rides, two amusement arcades and retail and entertainment outlets

Brighton has undergone something of a renaissance in recent years and its pier is one of England’s most-visited attractions. Celebrities such as Greta Garbo, Grace Kelly, Winston Churchill and Clement Attlee have all paid a visit, as have modern-day rock stars such as The Who and the Arctic Monkeys.