How coaching has moved off the sports field

Promising to help you to become a better version of yourself, life coaching is in ever-growing demand in Ireland

Life coaching help people who want be more successful or seek better performance in business or in life. Photograph: iStock

Life coaching help people who want be more successful or seek better performance in business or in life. Photograph: iStock

Life coaching used to be seen as a fad, but with hundreds of coaches now in Ireland – focusing on everything from life, fitness, career, relationships, and change – it is now a major influence on many people.

These coaches are a product of the 21st century’s love affair with self-improvement – and are often promoted with promises of helping you become “the person you were meant to be” and “finding your authentic road”.

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