Childhood obesity: How parents can learn to say no

Socioeconomic factors and retailer tricks make it a tricky – but not impossible – puzzle to solve

‘One of the big things parents need to be aware of, is just how directly their children are being targeted.’ Photograph: iStock

‘One of the big things parents need to be aware of, is just how directly their children are being targeted.’ Photograph: iStock

A recent study from Safefood found that a fifth of calories in children’s diets now come from foods high in fat, sugar and salt – around 10 times more than recommended.

November is Food Month in The Irish Times. irishtimes.com/foodmonth
November is Food Month in The Irish Times. irishtimes.com/foodmonth

The same study revealed that 42 per cent of parents used treats to reward good behaviour while just 6 per cent of parents said they gave treats rarely. These statistics are likely to surprise many parents, some possibly because they might have imagined the rewarding figure to be even higher.

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