Red-letter day: Fashion goes rouge for Valentine’s

Wear it loud, wear it soft; there’s a shade of red for everyone

Valentine’s Day is here and, with it, its traditional association with all shades of red (there are said to be about 90 different tones).

The colour commands attention, raises the pulse and quickens the heartbeat, so it’s not surprising it’s on the radar come February whether fire engine red, cranberry, Venetian red, magenta, fuschia or vermilion. Here are some ways to introduce it to your wardrobe.