Great collection, Topshop, but can we buy it in Dublin?

Topshop says its London Fashion Week collection is "76% shoppable", writes Deirdre McQuillan

Photograph: Chris Ratcliffe/AFP/Getty Images

Photograph: Chris Ratcliffe/AFP/Getty Images

 

“She’s a style star with street spirit” was the thrust of the Topshop show, held on Sunday right in the heart of Soho in an industrial Leicester Square building with champagne on tap.

Bewildered crowds of tourists watched as Kate Moss (in black jumpsuit) arrived with her 14-year-old daughter Lila Grace, alongside Philip Green and other celebs, surrounded by a bevy of security guards in a melee that created traffic jams in the narrow street outside.

Sir Philip Green, Kate Moss and Edward Enninful attend Topshop’s London Fashion Week show on September 17th, 2017 in London, England. Photograph: Dave Benett/Getty
Sir Philip Green, Kate Moss and Edward Enninful attend Topshop’s London Fashion Week show on September 17th, 2017 in London, England. Photograph: Dave Benett/Getty

This was a “see now buy now collection” (76% of the 140 piece show was shoppable according to Vicky Lovelock, head of production). “It’s about driving interest and excitement – you want (the collection) to be creative”, said Jenny Garcia, head of buying, adding that currently the biggest sales in Topshop are for denim and knitwear, a small parade of which ended the show.

Photograph: Chris Ratcliffe/AFP/Getty Images
Photograph: Chris Ratcliffe/AFP/Getty Images

This was a glamorous collection to catch the limelight in every sense: red metallic trousers and tunics; backless kitten heeled satin mules; snakeskin bomber jacket; skintight strapless dresses; and oversize granny coats bedecked with jewelled pearly cuffs.

Photograph: Chris Ratcliffe/AFP/Getty Images
Photograph: Chris Ratcliffe/AFP/Getty Images

Showgirl flourishes were everywhere from silver trousers to fake mink coats and silver sequin dresses. Styling by Beth Fenton was assured and polished, matching sporty satin knickers and crystal embellished chiffon with oversize silver leather coats - a fast track to cool for style conscious urbanites. You could see insouciant party girls in bandeau tops or frothy marabou blouses head into the night decked in sparkling chandelier earrings and flirty skirts.

A model presents a creation by TOPSHOP during a catwalk show for the Spring/Summer 2018 collection on the third day of The London Fashion Week Women’s in London on September 17th, 2017. Photograph: Chris Ratcliffe/AFP/Getty Images
A model presents a creation by TOPSHOP during a catwalk show for the Spring/Summer 2018 collection on the third day of The London Fashion Week Women’s in London on September 17th, 2017. Photograph: Chris Ratcliffe/AFP/Getty Images

The new editor of British Vogue, Edward Enninful, said at the show that Dublin is one of his favourite cities - he used to hang out in The George and Lillies Bordello. Kate Moss was spotted introducing her daughter to him on the front row.

Photograph: Chris Ratcliffe/AFP/Getty Images
Photograph: Chris Ratcliffe/AFP/Getty Images

Elsewhere Irish stylists were enthusiastic about the collection, but complained that such key pieces were not always on sale in Dublin and limited online. In a weekend when furious anti-fur activists protestors attempted to heckle Naomi Campbell and others arriving at the Burberry show, Topshop began and ended in  a very different spirit.

Photograph: Chris Ratcliffe/AFP/Getty Images
Photograph: Chris Ratcliffe/AFP/Getty Images
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