1976 APPLE I:Not so much a computer but a kit allowing you to make one which was assembled by Apple co-founder Steve Wozniak. The young Jobs was already showing signs of his sales skills.
1977 APPLE IINow with the backing of a former Intel engineer the first real Apple PC is introduced at a Californian computer show and features a stunning innovation: colour graphics. Jobs is already thinking about ease of use.
1983 LISA COMPANY VALUE $2. 1bnThe first PC with a graphical interface but with a hefty price tag of $10,000 it is a commercial failure. The experience ensures Jobs will never get involved in design by committee again.
1984 MACINTOSH COMPANY VALUE $1. 6bnJobs and his "pirates" – a tight team of 100 designers and developers – deliver his vision of personal computing. Despite being introduced with a Super Bowl ad it flops, leading to Jobs's departure.
1989 NEXT COMPANY VALUE $5. 2bnHis attempt to create a business computer is well regarded but a poor seller. Apple buys Next in 1996 bringing Jobs back into the fold. Next's software is the basis for Apple's OS X – still used today.
1998 iMAC COMPANY VALUE $3. 9bn:The colourful all-in-one computer broke all the rules but was a huge success. The first product of Jobs's second coming was also the first for legendary Apple designer Jonathan Ive.
2001 iPOD COMPANY VALUE $7.0bnNow so iconic the iPod name is used to refer to any digital music player. Hard to remember Apple wasn't even first to market with the iPod – it just made it so much simpler.
2003 iTUNES COMPANY VALUE $6.7bnA resurgent Apple convinces the music industry to sell songs for 99 cents and – with the help of Bono – creates the first legitimate online music store of any size.
2007 iPHONE COMPANY VALUE $111.1bnJobs says he is going to "reinvent the phone", much to the amusement of the mobile phone industry. Four years later, as Apple sells 20 million iPhones a quarter, it seems bizarre anyone ever doubted him.
2010 iPAD COMPANY VALUE $236. 2bnThe latest example of Jobs ability to popularise a product that so many others have failed at. The success of Apple's tablet prompts talk about the "post-PC" era.
