Digital Marketing Institute adds to its headcount

Irish training company is expanding globally through a network of licensed partners

The Digital Marketing Institute will have almost doubled its number of employees this year to 46 by the end of the month, following an acceleration in demand for the courses offered by the Dún Laoghaire-based training company.

The headcount at the Irish firm, which also has an office in London, stood at 25 at the end of January and has already risen to 37 since then, with a further nine vacancies in areas such as sales, product development and partnership licensing set to be filled.

The recruitment drive will support the company’s expansion plans as it launches its digital marketing syllabus in new territories across Asia and North America.

The Digital Marketing Institute currently licenses its training in more than 20 countries, making it the largest single certification standard in digital marketing.


Digital skills are now seen as a core part of the job description for many marketing roles, prompting marketers to seek out accredited education in what is a fast-evolving field.

The Digital Marketing Institute, founded in Dublin in 2008 by Ian Dodson and Anthony Quigley, works with industry professionals to define the skills and qualifications required by employers and offer training based on their anticipated needs.

Laura Slattery

Laura Slattery

Laura Slattery is an Irish Times journalist writing about media, advertising and other business topics