Fast-growing Irish food company puts down roots in UK market

Strong Roots secures listing with two top UK retailers, with revenues forecast to hit €20m

Sam Dennigan, founder of Strong Roots: “The plant-based and vegan food category is growing at an unprecedented rate in the UK.”

Sam Dennigan, founder of Strong Roots: “The plant-based and vegan food category is growing at an unprecedented rate in the UK.”

Strong Roots, the fast-growing Irish food company, is forecasting another record year after securing listings for its products with two of the top four grocery retailers in the UK.

The company, which specialises in healthy frozen vegetable products such as kale-and-quinoa burgers, roasted beetroot wedges and sweet potato fries, is launching in 500 Tesco stores nationwide. It also recently started supplying to nearly half of Morrisons’ 491 supermarkets in Britain.

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