Diarmuid Gavin and Dunnes Stores aim for Outer Spaces

Caveat: Better value beats them all, but sharper ideas can trump the competition

Diarmuid Gavin, with the type of plants that will be for sale in Dunnes. Photograph: Dara Mac Dónaill / The Irish Times

Diarmuid Gavin, with the type of plants that will be for sale in Dunnes. Photograph: Dara Mac Dónaill / The Irish Times

The corporate headquarters of Dunnes Stores, which hides in plain sight behind a glass door on Dublin’s South Great George’s Street, is virgin territory for most media. Ireland’s biggest retailer doesn’t talk to news journalists. Ever. Much less allow them into its nerve centre.

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