Why are technology product launches so uniformly boring? Usually the ingredients consist of a rented hotel room, perhaps a Minister, a gaggle of company management types, a PR flack, and a stack of press releases, followed by a glass of wine or perhaps a lunch.

Thank God, then, for Motorola, which threw a proper, funky, rent-a-whole-nightclub-and-an-MTV-presenter kind of affair last week. The party doubled as the opening night for the Firehouse, a new, four-floor ultra-cool club in the old fire station on Pearse Street (dancing is up on the second floor).

MTV gal Donna Air presided over the champagne-and-top-class-nosh introduction of the company's new, Irish-made WAP phone, complete with radio.

It comes with little neon-coloured, rubberised covers - "the first phone with its own condom," quipped Motorola UK and Ireland communications manager Mr Mark Durrant.